Adobe Systems Brand History

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Adobe Systems, Incorporated is a software developing company from the USA, headquartered in San Jose, California. The company has created a family of graphic design applications.

Meaning and history

Adobe Systems, Inc. has changed the logo only once. It was designed by Marva Warnock, the company cofounder’s wife, and was in use from 1892 until 1990. The logo consisted of “Adobe” written in caps on a slate gray quadrangle with “Systems incorporated” underneath. The current logo is the white “A” derived from the original 1982 logo on a red background and “Adobe” written below in black. Both logos are simple and memorable. The latest one has set a standard for those of the company’s numerous products (Adobe Illustrator, Adobe Photoshop, etc.)

1982 — 1990

The original Adobe logo was strict and bold. The thickened wordmark was placed into a rectangle with rounded angles. The custom typeface of the capital lettering looked strong and futuristic.
The first “A” featured an open triangular shape, and the last “E” was composed of three horizontal bars, with a diagonally cut right side.
The “Systems Incorporated” tagline in capitalized serif lettering was placed under the wordmark.
The white and gray color palette of the original Adobe logo was a representation of a stable and reliable company, evoking a sense of professionalism and authority.

1990 — 1993

In 1990 Adobe changed its logo to a more minimalist. Now the color palette is black and white and there was nothing but the company’s name on it.
The logo was simple but with a modern feeling and looked really powerful and confident.

1993 — 2017

The new color palette was first used in the Adobe visual identity in 1993. Red, white, and black combination reflects the company’s progressive approach and its energy.
The white signature “A” is placed into a red square and the “Adobe” lettering in black is located under the emblem.

2017 — Today

The redesign of 2017 kept the emblem untouched but made the sans-serif typeface of the wordmark refined and more contemporary. The wordmark is now placed on the right from the emblem and looks stylish and bold with its rounded playful “D” and “B”, which are mirroring each other.

Adobe Systems Brand History
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