Samsung Brand History


The brand was created in 1938, but its operation was rather modest, so the need for a logo actually did not arise. By 1958, however, it was obvious that Samsung needed its own insignia. The logo featured 3 stars, 3 stripes and wheat plants inside a circle shape. The stars were connected with the name of the company, while the wheat plants emphasized its agricultural roots. With the introduction of the brand’s first black and white television in the 1960s the need for a logo update became obvious. Although the new emblem was based on the same visual metaphor – [...]