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Renault is a brand of a famous French auto-maker, which operates since 1899. It was launched by three brothers, Louis, Marcel, and Fernand Renault. Today it is owned by one of the world’s industry leaders, Renault-Nissan Alliance. Meaning and history The company was created in 1899 under the name Societe Renault Freres, but the first car was presented in 1897 and sold to a friend of the family a year later. The brand got its first logo in 1900, next year after it was officially established, and during more than a century of its history, the Renault logo design has [...]

Chevrolet is an American brand of car designer and manufacturer, which was established in 1911 by Louis Chevrolet and Willian Durant. It is the leading brand of GMC, which is the company’s owner, and one of the top-selling car marques in the USA. Meaning and history Chevrolet, known around the world as Chevy, has an iconic logo with a rich history. Chevy’s logo is one of the most recognizable in the world and is considered to be the classics of the brand identity design. The logo, which had a nickname “bowtie”, hasn’t changed much through the history. It was designed [...]

The car brand BMW is associated with the speed available to everyone. These are cars produced serially, but with all the signs of elite transport. Meaning and history The automobile brand BMW counts down its history from 1917 when two small aircraft engine companies are merged into one company, named Bayerische Motoren Werke (Bavarian Motor Works). And the logo reflects the main direction of the company – the manufacture of aircraft engines. The first car, released under the BMW brand, was called Dixi (Latin – “I said”, “I said everything”). This is how the ancient Roman philosophers finished their monologues. [...]

Audi logo, represented by four interlocking rings, appeared almost a quarter of a century after the company’s history began. The original image was more aggressive and angular. However, it was the change of the logo that started a new, much more successful era for Audi. Meaning and history Audi was founded in 1909. Its first logo consisted of an isosceles triangle standing on one of its angles. It had a stylized exhaust pipe on it, which looked more like a pipe from locomotive rather than a car. Indeed, such picture looked appropriate on the radiator grille, however, as the practice [...]

Adobe Systems, Incorporated is a software developing company from the USA, headquartered in San Jose, California. The company has created a family of graphic design applications. Meaning and history Adobe Systems, Inc. has changed the logo only once. It was designed by Marva Warnock, the company cofounder’s wife, and was in use from 1892 until 1990. The logo consisted of “Adobe” written in caps on a slate gray quadrangle with “Systems incorporated” underneath. The current logo is the white “A” derived from the original 1982 logo on a red background and “Adobe” written below in black. Both logos are simple [...]