Each of the dots on the Domino’s logo symbolizes one of the first three stores the restaurant chain had in 1965 when the emblem was created. Meaning and history Originally Tom Monaghan, one of the company co-founders, was going to add a new do every time news was opened. However, the unbelievable success of the franchise resulted in the very fast Domino’s expansion. By 1978, there were already 200 stores. Who would put so many dots on the company logo? Evolution of the emblem The earliest logo, which was introduced in 1960, featured two dominos positioned horizontally one above the [...]
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So far Georges Jazmati has created 11 blog entries.
Burger King is a fast-food restaurant chain, which was established in 1953 in the United States. The chain is famous for its hamburgers and french fries and today is one of the most popular fast-food brands worldwide with almost 18 locations across the globe. The company is owned by Restaurant Brands International, headquartered in Florida, and has almost 35 thousand employees. Meaning and history The visual identity of the world’s famous fast-food chain had five redesigns during the company’s history. It took the brand 16 years to find its signature style and three various logos were created from 1953 until [...]
Kia is a South Korean automobile manufacturing corporation that was founded in 1944 and was the one to produce first Korea’s bicycle in 1951s Today Kia is one of the largest car manufacturers in Asia, which distributes its vehicles across the globe. Meaning and history The name of the company, KIA, can be translated from Korean as “the rise of Asia”. The KIA was always striking to be the first and the best representative of its country on the international market. The company changed a lot of activities before it started manufacturing cars and its visual identity history shows every [...]
Volvo is a Swedish brand of luxury cars manufacturer. The company was founded in 1927 by the SKF Financial Group. In 1999 the brand was sold to Ford, and today Volvo is one of the most popular and respected for its high-quality car producers in the world. Meaning and history The name “Volvo” means “I roll” in Latin. It was registered by SKF as a trademark for ball bearings, 12 years before the automobile company was established. The brand is pretty conservative with its visual identity and still uses the emblem, which was created at the very beginning of the [...]
Ford cars are well known throughout the world as fairly simple and reliable. As for the logo, it has, thanks to its immutability since 1927, become one of the most recognizable in the world. Meaning and history The Ford trademark was registered in 1903 in Europe and in 1909 in the USA. And, since 1903, the company presents a logo in the shape of an oval. He was invented by the chief engineer and he is the designer of the company, Charles Wils. True, the logo looks more like an extravagant vignette, but this is facilitated by the then prevailing [...]
Renault is a brand of a famous French auto-maker, which operates since 1899. It was launched by three brothers, Louis, Marcel, and Fernand Renault. Today it is owned by one of the world’s industry leaders, Renault-Nissan Alliance. Meaning and history The company was created in 1899 under the name Societe Renault Freres, but the first car was presented in 1897 and sold to a friend of the family a year later. The brand got its first logo in 1900, next year after it was officially established, and during more than a century of its history, the Renault logo design has [...]
Chevrolet is an American brand of car designer and manufacturer, which was established in 1911 by Louis Chevrolet and Willian Durant. It is the leading brand of GMC, which is the company’s owner, and one of the top-selling car marques in the USA. Meaning and history Chevrolet, known around the world as Chevy, has an iconic logo with a rich history. Chevy’s logo is one of the most recognizable in the world and is considered to be the classics of the brand identity design. The logo, which had a nickname “bowtie”, hasn’t changed much through the history. It was designed [...]
The car brand BMW is associated with the speed available to everyone. These are cars produced serially, but with all the signs of elite transport. Meaning and history The automobile brand BMW counts down its history from 1917 when two small aircraft engine companies are merged into one company, named Bayerische Motoren Werke (Bavarian Motor Works). And the logo reflects the main direction of the company – the manufacture of aircraft engines. The first car, released under the BMW brand, was called Dixi (Latin – “I said”, “I said everything”). This is how the ancient Roman philosophers finished their monologues. [...]
Audi logo, represented by four interlocking rings, appeared almost a quarter of a century after the company’s history began. The original image was more aggressive and angular. However, it was the change of the logo that started a new, much more successful era for Audi. Meaning and history Audi was founded in 1909. Its first logo consisted of an isosceles triangle standing on one of its angles. It had a stylized exhaust pipe on it, which looked more like a pipe from locomotive rather than a car. Indeed, such picture looked appropriate on the radiator grille, however, as the practice [...]
Adobe Systems, Incorporated is a software developing company from the USA, headquartered in San Jose, California. The company has created a family of graphic design applications. Meaning and history Adobe Systems, Inc. has changed the logo only once. It was designed by Marva Warnock, the company cofounder’s wife, and was in use from 1892 until 1990. The logo consisted of “Adobe” written in caps on a slate gray quadrangle with “Systems incorporated” underneath. The current logo is the white “A” derived from the original 1982 logo on a red background and “Adobe” written below in black. Both logos are simple [...]